Infant skin is thinner than an adult's, loses moisture faster, and has a barrier that is still developing. Ordinary soap is too alkaline for it — it strips the natural oils and leaves the skin dry and prone to irritation. A dedicated baby soap is milder and closer to the skin's own pH.
Newborns do not need a daily bath. Two or three times a week is plenty in the first weeks, with clean water in between. Over-washing is a far more common cause of dry infant skin than under-washing.
Once bath time becomes a negotiation, the 2-in-1 bath and shampoo range is the practical next step — one bottle, one step, and a character on the front that the child picks themselves.
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