L'Oreal is the largest cosmetics group in the world, and its research budget shows up in the formulations rather than the packaging. We carry two parts of the range: men's styling, and the Elvive anti-hair-fall treatment.
A firm-hold gel that survives humidity — which matters more than it sounds in a Karachi or Lahore summer, where creams and pomades give up by midday. Apply to towel-dry hair rather than soaking wet.
Worth being clear about what this is before you buy it. Aminexil is L'Oreal's patented molecule, and this serum carries 1.5% of it alongside caffeine and arginine. It targets hair fall caused by weak, breaking strands — hair snapping mid-length, coming out on the brush after colouring or heat damage, thinning from stress and poor condition.
It is not a treatment for hereditary hair loss. If you are receding at the temples or thinning at the crown, no cosmetic serum will change that, and a dermatologist is the right call.
Two things people get wrong: it goes on the scalp, not through the lengths, and it is a leave-in — do not rinse it out. L'Oreal recommends daily use over a six-week course, and hair grows about a centimetre a month, so judge it on that timescale rather than in a fortnight.
From Rs. 199 — exact charge shown at checkout. Cash on Delivery nationwide. 7 days to return an unopened item.
